ThinkSustainable (European Best Practice)

Putting sustainability into action, originally made for use at the Department for Environment, Food and Rural Affairs in the UK. http://www.defra.gov.uk/


ThinkSustainable was developed in Defra (Department for Environment, Food and Rural Affairs) as a package to communicate sustainable development (SD). It was created to raise awareness and understanding of SD and to help policy makers embed SD in their work.

The ThinkSustainable identity was launched in Defra alongside the UK SD Strategy Securing the Future in April 2005. ThinkSustainable aims to provide a coordinated approach to embedding SD in Government. This includes communicating clear messages and behaviours through for example, campaigns, tools and events.

ThinkSustainable has provided consistency and helped to gain the maximum impact from our messaging and campaigns. As part of this launch, Defra invested in developing a package of ‘SD Tools’.

These were developed to help government policy makers as well as those working on project and programs to think about how their work impacts on sustainable development.